Prague Quadrennial

Identity found in the golden ratio

We created the visual identity for the 2019 edition of the Prague Quadrennial of Performance Design and Space. Established in 1967, this cultural event unites the finest selection of design for performance, scenography, and theater architecture. Our design theme centered on the idea of an ever-changing stage charged with fluctuating performance and defined by the golden ratio.

When applied to web design, this mathematical principle creates a balanced and aesthetically-pleasing composition. We breathed life into this famous geometric formula using a fresh and bright color palette. The result was integrated into various outputs, including printed promotional materials and merchandise products.

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We even applied the golden ratio principle when animating colorful elements of their website's layout.

Credits

Created:
2019/06
Client:
Prague Quadrennial
Artdirection:
Marek Cimbálník
Anna Divišová
Graphic design:
Anna Divišová
2D animation:
Jan Netušil
Vít Zemčík
Web design:
Jan Netušil
Programming:
Jakub Sanitrák
Production:
Markéta Sasínová