We developed a dynamic visual identity for GPU Miners, a company that specializes in renting and selling cryptocurrency mining rigs. Respecting the pressing momentum of this field, we opted for brand development that noticeably reflects its cyber roots and burgeoning potential. To do so, we anchored a modular logo as the core of the visual concept of our web design.
The logo is composed of 8 points where dots dictate the graphical design and assemble on a triangular grid. They are progressively replaced with letters to form the company’s logo.
Dots create geometrical patterns that arrange lines, change the shape of the grid, and interconnect based on the topic they are covering.
As an example, their movement can map the name of a cryptocurrency or rig. We extended this animated principle across different GPU marketing channels, including the design of their website and promo video.