Erste Premier

The 3D animated formation of the payment card

We created a short animated video clip for Erste Premier, artistically visualizing the formation of their metal credit card. Our goal was to capture the payment card as an object and depict the remarkable physical properties of its noble materials.

Towards the end, the dynamic camera takes over, and you can watch how we apply the appropriate effects to vividly simulate laser engraving. By exposing the card to contrast lighting, we make the surface reflections stand out. In the final shot, we reveal the pure luxury of the finalized and polished card. To capture the high-quality properties of the card and unveil its construction process, we committed to a sleek and elegant visual solution using Houdini animation software.

Credits

Created:
2019/11
Client:
Erste Premier
Artdirection:
Marek Cimbálník
3D animation:
Marek Cimbálník
Jindřich Novák
Music:
Jan Čechtický
Edit & Postproduction:
Lukáš Fišárek
Music:
Jan Čechtický
Production:
Vlaďka Cimbálníková