Top Football

Football on the verge of visually breaking data

After developing visual style for their internet channel, Seznam TV invited us to create a 3D animated opener for live broadcasts of elite European football leagues.

The visual style illustrates the accumulation of data and technology underpinning the world of football. We strikingly contrast red and green colors and play with pixelated displays of sports equipment. The dissection of the football in the opening of the segment graphically reveals a space for sports activities and provides a platform for football statistics and analytics.

Credits

Created:
2018/06
Client:
Seznam.cz
Artdirection:
Jindřich Novák
Marek Cimbálník
3D animation:
Jindřich Novák
Marek CImbálník
2D animation:
Vít Zemčík
Edit:
Lukáš Fišárek
Music:
Jan Čechtický