Prague Quadrennial
Identity found in the golden ratio
We created the visual identity for the 2019 edition of the Prague Quadrennial of Performance Design and Space. Established in 1967, this cultural event unites the finest selection of design for performance, scenography, and theater architecture. Our design theme centered on the idea of an ever-changing stage charged with fluctuating performance and defined by the golden ratio.
When applied to web design, this mathematical principle creates a balanced and aesthetically-pleasing composition. We breathed life into this famous geometric formula using a fresh and bright color palette. The result was integrated into various outputs, including printed promotional materials and merchandise products.
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mug with letters
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shirts with letters, prague quadrennial
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black and white bag with colored golden ratio
We even applied the golden ratio principle when animating colorful elements of their website's layout.
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prague quadriennale catalogue
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prague quadriennale catalogue
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prague quadriennale catalogue
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Credits
Anna Divišová
Vít Zemčík
GPU Miners
Brand design
Signal 2019
Visual identity
Signal 2018
Festival visual identity
Signal 2017
Festival visual identity
Mouvo 2020
Conference identity
Mouvo 2019
Conference identity
Mouvo 2017
Conference visual identity
Mouvo 2016
Conference visual identity
Mouvo 2018
Conference visual identity
Social