CT Art
A clean canvas for multiple art forms. That's the visual system of CT art.
Art started as a new evening channel for Czech Television. Our challenge was to create a befitting visual style that was consistent with the network’s overarching brand. Bearing this in mind, we used experimental animation to transform the letters of the logo into a canvas for a spectrum of creative expression.
Previews and jingles explore the medium of television along with its history.
Creative channel idents respect the authorship in each given discipline and accentuate the tools artists use while drawing on sound and rhythm to match their characteristic motion.
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