RTVS

Two channels. Two dots. Two parallel realities. Infinity of creation.

The marketing team of RTVS, the Slovak public broadcasting company, brought us on board to rebrand their on-air identity.
Our task was to imagine a new system of visual identity while maintaining the original logo design of their television channels. We decided to bring the two dots of the logo alive. To do so, we needed a motion-based solution: applying diverse animation principles while connecting the stations’ designs.

In the case of Channel :1, the dots open a gate to an alternative space where new stories can unwind.

For Channel :2, the dots’ movement initiates abstract lines and shapes of a potent and absorbing layout.

We liberated the potential of both channels’ designs and redeemed their integration using creative animation. The expansive yet susceptible approach to the rebranding of this project won multiple awards, including the PromaxBDA Global Excellence Gold.

Credits

Created:
2015/04
Client:
Radio and Television of Slovakia
Artdirection:
Marek Cimbálník
Lukáš Fišárek
Vít Zemčík
2D animation:
Vít Zemčík
Vladimír Řehák
Jan Netušil
3D animation:
Jan Sládečko
Jakub Sporek
Jakub Špaček
Marek Cimbálník
Programming:
Jiří šembera
Petr Bradáček
Idents direction:
Lukáš Fišárek
Edit:
Lukáš Fišárek
Postproduction:
Lukáš Fišárek
Vít Zemčík
Jan Netušil
D.O.P.:
David Marvan
Music:
Jan Čechtický
Production:
Vlaďka Cimbálníková
Markéta Sasínová