Film+

Make the brand stand out with a +

The Czech movie channel Film+ asked us to develop their new visual identity. We came up with a simple, yet a compelling solution, placing a + symbol between the letters ‘F’ and ‘I’ in the ‘film’ logotype. This enabled us to highlight the symbol for maximum impact or pop it out when we wanted to focus on the legibility of the logo design.

It also has the unique feature of acting as a slider on a time axis, indicating the expired and remaining time of trailers.

The graphical interaction between the word ‘film’ and the + symbol serves as a homage to the film-making craft. It rotates around the word ‘film’ using classic film techniques to illustrate the channel themes and genres.

The project received the prestigious PromaxBDA Global Excellence Gold and the PromaxBDA Europe Silver awards.

Credits

Created:
2014/04
Client:
RTL Group
Artdirection:
Lukáš Fišárek
Marek Cimbálník
2D animation:
Lukáš Fišárek
Jan Netušil
Jan Drozda
Direction:
Lukáš Fišárek
Marek Cimbálník
D.O.P.:
David Marvan
Edit:
Lukáš Fišárek
Postproduction:
Jan Drozda
Jan Netušil
Lukáš Fišárek
Grip:
Petr Koutný
Special effects:
Vít Petrásek
Programming:
Petr Bradáček
Jiří Šembera
Music:
Jan Čechtický
Lukáš Tvrdoň
Production:
Vlaďka Cimbálníková
Věra Müheldorfová