WTA

One strike to change it all

For Canal+ Sport , we have designed the visual style for the WTA Tour tennis series. The style is based on a combination of black and white atmospheric imagery and bold accent graphics based on the morphology of the WTA letters. The design set includes a promo spot, two jingles and graphic assets.

The diagonal geometry of the logo has its analogy in the architectural elements of the tennis complex at Štvanice, where the promo spot for Come On! takes place.

Credits

Created
2023/12
Client
Canal+
Art Direction
Marek Cimbálník
František Polák
Director
Marek Cimbálník
Richard Řeřicha
Camera
Richard Řeřicha
Graphic Design
Marek Cimbálník
František Polák
Animation
Marek Cimbálník
František Polák
Video editing
Michal Špirko
Postproduction
Michal Levíček
Kryštof Zika
Sound Design
Jan Čechtický
Production
Markéta Sasínová