Flashscore

Game changing number

We created and produced creative content and motion design for the new visual system for the Livesport brand and Flashscore product. The brief? A game-changing number!

The goal is to have the viewer and athlete connect at crucial moments.

Because these are the emotions that athletes experience before crucial moments of a game or match, just before the tides are turned, we didn't primarily want to show cheering or tense fans. The aim was to capture the inner emotions of each athlete, the moment before and after the big performance. A moment that happens at a certain point and changes everything.

We worked with ready-made guidelines and a manual from the creators of the logo and font. On this basis, we further developed the visual content – its animation and interconnection.

The entire project also included the production of photos by Dan Vojtěch, which were created in parallel with the filming and are part of the Flashcore campaign.