Mercedes-Benz

Take part in interactive videomapping

Mercedes-Benz asked us to develop an interactive projection on the facade of the famous St. Ludmila’s Church for the Signal Festival, Prague’s festival of light.

We designed the first version of the projection in 2017, and the following year we updated it with new mechanics and visual style.

Festival goers personalized the mapping by entering their initials in a mobile web application.

They were then displayed on the church walls as part of a stylized mechanical game.

The 2017 theme embodied an engine with a fuel reaction, whereas in 2018, we augmented the idea of an incredible marble machine. We generated a visually stunning and unforgettable brand experience that interactively captured the attention and sparked the imagination of attendees.

Credits

Created:
2017/10
Client:
Mercedes-Benz
Artdirection:
Jan Netušil
Marek Cimbálník
2D & 3D animation:
Jakub Špaček
Jindřich Novák
Programming:
Jiří Šembera
Jiří Netušil
Jakub Sanitrák
Music:
Jan Čechtický
Production:
Vlaďka Cimbálníková