Big Pete

Visual identity for a talk show with Petr Čech

Big Pete is a talk show hosted by Czech goalkeeping legend Petr Čech, offering an insider’s look behind the scenes of the English football Premier League. In a series of interviews, Petr Čech meets stars of this prestigious competition as well as other prominent figures from the world of sport.

For the show, we created a complete visual identity and graphic package — including opening titles, a title sequence, transitions, end credits, and a graphic layout for archival materials. The project also included a digital marketing and promotional campaign for the premiere, with outputs for social media and covers for streaming platforms.

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The show was co-produced by Canal+ Sport and Livesport. The brief was to create a visual style that naturally connects the brand elements of both partners. The graphic elements of the visual identity are based on the Livesport Display typeface. the contrasting colour palette and the plus symbol refer to the visual language of Canal+ Sport.

Individual glyphs form the Big Pete emoticon with his iconic goalkeeper helmet.

By resampling the motif into smaller dots, we created a raster structure for video content. The raster masks also allow for smooth transitions from graphic interstitials directly into the show.

Credits

Client
Canal+ Sport
Livesport
Created
2026
Graphic design
Marek Cimbálník
Animation
Marek Cimbálník
Postproduction
Marek Cimbálník
František Polák
Music
Jan Čechtický
Production
Vlaďka Cimbálníková

WTA

Visual identity

Canal+ Sport

TV channel brand

Flashscore

Motion Identity