Development. Evolution. Transformation.
Principles that emerge from the essence of life and extend into the world of visual art and design we live and breathe have become the leitmotif of the tenth anniversary edition of the Mouvo conference.
The visual identity was inspired by the cycle of tides and ebbs. “Tides & Ebbs are a natural part of the lives of artists and designers. They symbolize the rhythm of creativity – moments of expansion and retreat, the joy and pain of creation in constant forward motion,” explains the creative team. The mirror of the water’s surface, as a metaphor for constant change, has influenced not only the visual but also the auditory identity.
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All these objects allowed visitors to engage in a new dialogue through service graphics and idents. Everyone became part of the installation using VR controllers (Vive Tracker 3.0) with custom-designed handles specifically created for CAMP. By moving the controller, participants revealed layers of content hidden beneath the sea surface. The Unity-based application responded in real-time to the controller’s position, tilt, and distance from the projection surface. The result was a unique jingle for each speaker – and an immersive audiovisual experience.
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