Mouvo 2026

A Visual Identity for Every Format

A visual system designed to work across digital platforms, print, large-scale projection, LED screens and immersive environments. For the 11th edition of the international conference Mouvo, we created the visual identity and audiovisual content for the theme Space.

Here, space is not only a physical dimension, but a layered environment — digital and bodily, external and internal, infinite and intimate. The key challenge was to adapt the identity to two very different settings: the 360° LED dome of the Prague Planetarium and the 24-metre-long projection wall at CAMP Prague.

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“Don’t think of time as a single stream, but as a sequence of shifts and transitions. Changes in light and sound guide you back to the present, a moment born again and again even as it fades.”

The visual system for Mouvo 2026 is based on the connection between 3D space and flat graphic design. We translated the spherical projection into a 2D surface and treated it as a “wrap” from 3D software.

The project also included a standalone 15-minute relaxation projection designed for the immersive environment of the LED dome. Here, the image is not merely an accompaniment, but an environment that the viewer enters with their whole body. In collaboration with musicians and consultants from the National Institute of Mental Health, we worked with rhythm, light, sound and the transformation of space to create a sensitively composed whole that supports calm, focus and the physical perception of the present moment.

The visual identity of Mouvo 2026 had to work across a wide range of formats, from online and print communication to large-scale audiovisual outputs.

Credits

Created
2026
Klient
Czech Motion Design
Art Direction
Marek Cimbálník
Jan Netušil
Concept
Marek Cimbálník
Jan Netušil
Vlaďka Cimbálníková
3D Artists - AV Bath
Jan Netušil
Marek Cimbálník
Kryštof Kosmák
Jakub Špaček
Jakub Šilhavý
Sound Design - AV Bath
Dominik Gajarský
Ester Grohová
Voiceover
Charlotte Fairman
Motion Design & Graphic Design - Conference
Luisa Pánková
Producion
Vlaďka Cimbálníková
Silvie Luběnová
Markéta Choma