Rull

Rull over the future

We were approached to create a video showcasing Rull, the crypto wallet, creative platform, and the NFT market. We were given a visual direction based on distinctive typography with the characteristic letter R contained in the logo and variable spectral colors based on the holographic prisms in which each token is embedded.

The plot represents crypto as matter, continuously changing its condition and structure according to the dynamic alternation of titles.

Mass turns into digital symbols, data is written into clusters, segments fit into a grid, and nodes connect into structures, denoting crypto as the building block of our future.

The reduced tonality spreads into a color spectrum that flashes throughout the story. The video culminates with synthesizing the slogans Rule over the future / Let the future Roll in the Rull logo.

Credits

Created
2022
Client
NGCO
Art Director
Marek Cimbálník
Matěj Martinec
Jindřich Novák
3D Animation
Matěj Martinec
Jindřich Novák
Marek Cimbálník
Editing and Postproduction
Jiří Němec
Music
Jan Čechtický
Production
Vlaďka Cimbálníková

GPU Miners

Brand design

Prague Quadrennial

Visual identity

Gordic

Dynamic visual style