Rull

Rull over the future

We were approached to create a video showcasing Rull, the crypto wallet, creative platform, and the NFT market. We were given a visual direction based on distinctive typography with the characteristic letter R contained in the logo and variable spectral colors based on the holographic prisms in which each token is embedded.

The reduced tonality spreads into a color spectrum that flashes throughout the story. The video culminates with synthesizing the slogans Rule over the future / Let the future Roll in the Rull logo.

Credits

Created
2022/02
Client
NGCO
Art Director
Marek Cimbálník
Matěj Martinec
Jindřich Novák
3D Animation
Matěj Martinec
Jindřich Novák
Marek Cimbálník
Editing and Postproduction
Jiří Němec
Music
Jan Čechtický
Production
Vlaďka Cimbálníková