Rull
Rull over the future
We were approached to create a video showcasing Rull, the crypto wallet, creative platform, and the NFT market. We were given a visual direction based on distinctive typography with the characteristic letter R contained in the logo and variable spectral colors based on the holographic prisms in which each token is embedded.
The reduced tonality spreads into a color spectrum that flashes throughout the story. The video culminates with synthesizing the slogans Rule over the future / Let the future Roll in the Rull logo.
Credits
Created
2022Client
NGCOArt Director
Marek CimbálníkMatěj Martinec
Jindřich Novák
3D Animation
Matěj MartinecJindřich Novák
Marek Cimbálník
Editing and Postproduction
Jiří NěmecMusic
Jan ČechtickýProduction
Vlaďka Cimbálníková
Social