Retro Music

Rebrand of a music television channel

Retro music television is a music channel that broadcasts an uninterrupted stream of popular music videos from decades past. The RETRO logo is modular. Thus, we can add different suffixes after the prefix RE. This new combination creates the names of program blocks such as RESTART, REFRESH, REVOLUTION, etc. The letter E then acts as a stylized PLAY button of the reverse playback, which starts the logo’s animation.

The channel targets fans of popular music who enjoy data, facts, and trivia — and for them we created a set of audiovisual backgrounds.

All music videos are presented with a full-frame infographic containing basic information about the track and its performer.

A specific feature of RETRO is that they broadcast in the old 3:4 format and the current standard 16:9 format. By placing the image towards the left edge, free space was created for an info bar containing more detailed information such as artist profile, discography, lesser-known facts, pearls, etc.The info bar also displays a playlist of broadcasts and news from pop culture. At the top of the info bar is another space containing icons with a brief weather overview. These icons are part of a unified set of pictograms.

Idents and jingles are an essential part of the channel’s programming.

The jingles are seamlessly followed by program block idents. Their visuals are built from the sound and imagery of selected clips, responding to them and giving footage from the previous decade a new dimension.