R. Firkušný Festival
Visual Identity for a Piano Festival
The Rudolf Firkušný Piano Festival is part of the Prague Spring Festival, so elements of the visual identity we developed for Prague Spring are also reflected in this sub-brand. Our aim was to maintain a visual connection between the two festivals while establishing a distinctive and easily recognizable identity.
The piano is the central motif. Notes played on its keyboard generate invisible sound impulses that set flowers in motion and bring them into bloom. The black-and-white palette references the piano keyboard, reinforces the festival’s musical focus, and gives the identity its distinctive character.
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The communication campaign puts the festival founder’s name, Firkušný, at the forefront. The graphic concept draws on the idea of playing the piano and is brought to life through procedural animation.
Credits
Created
2025Client
Prague SpringArtdirection
Marek CimbálníkConcept
Marek CimbálníkVlaďka Cimbálníková
Graphic design
Jakub ŠilhavýFrantišek Polák
Matuš Buranovský
Procedural animation
Marek Cimbálník2D animation
Jakub ŠilhavýCompositing
Jakub ŠilhavýProduction
Vlaďka CimbálníkováMarkéta Choma
Social