Mouvo 2020

Motion design vyhrává!

Tématem Mouvo 2020, konference motion designu a vizuální komunikce, bylo Play. Znělka i celá vizuální identita konference proto ilustruje celou škálu významů Play a zároveň i spektrum tvorby vystupujících umělců. Od filmových titulků, přes charakterovou animaci, experimentální videoart, bitovou mechaniku, až po intervenci v sociálních sítích, hry, a další.

Kamera a stylizace ladí s daným žánrem. Render variuje od dvoubarevného osmibitového stylu až k plně texturovanému. Kamera využívá úhly pohledů známé z herního světa – izometrický, first person a top view. Stejně tak hudba využívá 8 bitového zvuku v ruchu. Jingly a upoutávky pracují s Play jako s logem, které je designováno každému vystupujícímu na míru.

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Rozhodli jsme se pro gridové písmo, které je rozvedeno v žánrově a rytmicky pestrých animacích, které daly vzniknout 9 stylově rozdílným variantám loga.

Řešení vizuálního stylu pro Mouvo 2020 odkazuje k raným počítačovým hrám a je tak perfektní poctou festivalového tématu - Play.

Upoutávky a předěly provází hbitý Mouvo Spider pobíhající po cihlách, které fungují jako podklad pro bannery a infografiku.

Zjistěte více o konferenci Mouvo na mouvo.cz.

Kredity

Vytvořeno
2020
Klient
Czech Motion Design
Artdirekce
Marek Cimbálník
3D animace
Marek Cimbálník
Jindřich Novák
Grafický design
Daniel Šmíra
Marek Cimbálník
Střih a Postprodukce
Lukáš Fišárek
Hudba
Jan Čechtický

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