Korncept

Jiří Korn: KORNCEPT

For Jiří Korn’s concert project KORNCEPT, we developed the visual identity and its applications across the communication campaign. At the heart of the identity is a typographic logo based on the Animo typeface. The typography connects the project title with Jiří Korn’s name, creating a distinctive, instantly recognizable visual element that reflects the unique character and quality of his work.

Photography plays an important role in the visual concept, developed in collaboration with photographer Vojtěch Veškrna. We then extended the visual identity across various campaign formats – from citylight posters and other outdoor advertising to digital banners and social media communication.