Eset

Exploring the layers of protection

The explainer video for Eset’s Protection deck develops
the content of antivirus architecture by visualizing the principle
of interconnected impermeable layers. The client presented Protection deck through a 3D model as a metaphor for impermeable protection (transparent layers, cluster level, and neural network below). Our task was to present its layers and their functionality in more detail and complete the outline. Initially, the viewers find themselves in a fluid world of data evocative of clouds in which the deck extends.

Dynamic zoom transports us into different layers within
the downstream chapters (LiveSense, AI, XDR, and Dashboard).
We discover the mechanisms that individually and interconnectedly ensure the impermeability of the robust antivirus structure. The nearly monochromatic color, specific luminosity and texturing mirror the input model of the deck, which also closes the whole presentation.

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Credits

Created
2023
Client
Eset
Concept
Marek Cimbálník
Art Direction
Marek Cimbálník
Motion design
Marek Cimbálník
Jindřich Novák
Jan Sládečko
3D animation
Marek Cimbálník
Jindřich Novák
Jan Sládečko
Postproduction
Jiří Němec
Animation
Jiří Němec
Cooperation
Thibaut Cudré-Mauroux
Sound design
Jan Čechtický
Production
Vlaďka Cimbálníková
Markéta Sasínová

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