DronPro

A brand without limits

The brief was short and ambitious: turn our brand into an experience the community truly lives. What a brief!! So for DronPro we took “logos” literally — a mark that tells a story. At the heart of the identity is a dragon — both a logo and a mask in one. A symbol of courage and belonging. Putting on the mask says: I’M IN. In its basic form, the mask works as an avatar, complementing the logotype across branded assets, merchandise, and social media profiles.

The 3D version enables a set of skins for DronPro’s individual lines: Community, Racing, Academy, Events. The material concepts include a plastic mask for events and a simplified paper cut-out version for the community, workshops, and “dragon kids.”

The brand’s colour palette is inspired by an atmospheric gradient, shifted into a mythical spectrum of purple.

Beyond the usual visual “must-haves”, we went straight for the brand’s DNA. From the essence of DronPro — a company that sells drones, trains pilots, and has been building a community for years — we pulled out a motif that goes beyond standard product presentation: play, joy, and creativity.

Try DronPro brand gamification

Game #1: Mask & Selfie. Put on a virtual dragon mask, create a share-ready selfie, and choose from the full set of brand skins. Or design your own skin in a texture editor — paint with brushes and stamps in mirror mode for an instantly striking look.

Game #2: Air Slalom. Steer the dragon through an aerial slalom, fly as far as you can, collect points, and trade them for perks and bonuses within the DronPro community.

The result? An experience that pulls people into the brand. The cross-promo potential is priceless! As a bonus, customers become players and ambassadors: they share content, compete, customise their masks, and strengthen their sense of belonging to DronPro.

ONLINE APP HERE