WTA

Jeden úder změní vše

Pro Canal+ Sport jsme navrhli vizuální styl tenisové série WTA Tour. Styl je založen na kombinaci černobílého atmosférického obrazu a výrazné akcentační grafiky vycházející z tvarosloví liter WTA. Designový set obsahuje promo spot, dvě znělky a grafickou výbavu.

Diagonální geometrie logotypu má svoji obdobu v architektonických prvcích tenisového areálu na Štvanici, kde se odehrává děj promo spotu pořadu Come On!.

Stadion byl postaven v roce 1985 při příležitosti finále ženského FED Cupu mezi ČSSR a USA (s Martinou Navrátilovou), a to na ostrově, kde se formovala historie českého sportu. Dnes je tento areál tréninkovým centrem českých hráček, pro velké turnaje je však již nevyužívaný.

Genia loci tohoto legendárního místa s památeční stěnou, upomínající na úspěchy českého tenisu od roku 1920, zachycuje černobílý spot formou portrétu mladé hráčky ve chvíli koncentrace před důležitým zápasem. Prostřednictvím flashbacku se jí promítá každodenní tvrdý trénink na Štvanici, z něhož čerpá sílu a sebevědomí pro nadcházející utkání.

Z oficiálního brandu WTA přebírá charakteristickou fialovou barvu a přidává reflexní žlutozelenou. I prvky programové výbavy vycházejí z tvarosloví písmen WTA. Tvar T definuje layout head-to-head statistiky.

Znělka zápasového studia je minimalisticky grafická, zachycuje zlomovou tenisovou výměnu – Match Point. Kinetická energie míčku se transformuje v dynamickou animaci tvarosloví WTA. Další projekt pro Canal+ Sport


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Kredity

Vytvořeno
2023
Klient
Canal+
Artdirekce
Marek Cimbálník
František Polák
Režie
Marek Cimbálník
Richard Řeřicha
Kamera
Richard Řeřicha
Grafický design
Marek Cimbálník
František Polák
Animace
Marek Cimbálník
František Polák
Střih
Michal Špirko
Postprodukce
Michal Levíček
Kryštof Zika
Hudba
Jan Čechtický
Produkce
Markéta Sasínová

Canal+ Sport

Vizuální identita

Flashscore

Vizualní identita

Nova Sport

Rebrand stanice


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