Gordic

Bod po bodu k čistému a komplexnímu řešení

Jeden z největších rodinných podniků v České republice nás požádal o novou koncepci jejich online vizuálního stylu. Společnost Gordic vytváří a dodává informační systémy, a to především pro státní správu, vládu a bankovnictví. Našim cílem bylo vystihnout jejich korporátní etos o propojené společnosti.


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Funkce webového rozhraní zahrnují například přihlášení do firemního intranetu, generátor identifikační zaměstnanecké Gordic karty a následné propojení zaměstnanecké identifikace s HR systémem. Jednoduché grafické řešení mělo především odrážet systematičnost a jasnost webu.

Při náboru nového zaměstnance vygeneruje firemní databáze zaměstnanecké číslo. V tu chvíli se námi vytvořený kreativní generátor napojí do databáze a začne virtuální magie. Kombinací zaměstnaneckého čísla a celého jména se vytvoří unikátní vizuální styl, složený z prvků firemní identity. Každý zaměstnanec tak tvoří svou vlastní pestrou paletu vizuálních kódů.

Naši práci pro Gordic jsme zakončili majestátním způsobem. Na velkolepou slavnostní událost firmy jsme vytvořili video, které na LED obrazovku promítalo interaktivní grafický design reagující na živou hudbu. Završili jsme tímto prezentaci audiovizuálního stylu, který komunikuje ve 21.století, a předali otěže marketingovému týmu Gordicu.

Kredity

Vytvořeno
2018
Klient
Gordic
Artdirekce
Marek Cimbálník
Jindřich Novák
Lukáš Fišárek
3D animace
Jindřich Novák
Marek Cimbálník
2D animace
Vít Zemčík
Jan Netušil
Grafický design a web design
Daniel Šmíra
Programování
Jiří Netušil
Brand supervizor
Lumír Kajnar
Hudba
Jan Čechtický
Produkce
Vlaďka Cimbálníková
Markéta Sasínová

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