Flashscore

Game changing number

Tvořili jsme a produkčně zajišťovali výrobu kreativního obsahu a motion designu k nově vytvořenému vizuálnímu systému značky Livesport a produktu Flashscore. Zadání? Game-changing number!
Cílem je, aby se divák a sportovec propojili v zásadních momentech. 

Pracovali jsem s již hotovými guidelines a manuálem od autorů loga a písma. Na těchto základech jsme dále rozvíjeli vizuální obsah – jeho animaci a vzájemné propojení.

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Protože se jedná o emoce, které sportovci zažívají před klíčovými momenty hry či zápasu, momenty těsně předtím, než se přepisují výsledky, nechtěli jsme primárně ukazovat jásající či napjaté fanoušky. Cílem bylo zachytit vnitřní emoce každého jednotlivého sportovce, zachytit okamžik před a po výkonu. Okamžik, který se v určitý moment odehraje a změní vše.

Součástí celého projektu byla i produkce fotografií Dana Vojtěcha, které vznikaly paralelně s natáčením a jsou součástí kampaně Flashcore.

11 videí, 40 fotografí z 22 sportovních odvětví, která pravidelně hýbou emocemi milionů lidí po celém světě.

Kredity

Vytvořeno
2022
Klient
Flashscore
Artdirekce
Marek Cimbálník
Lukáš Fišárek
Jindřich Novák
Režie identů
Lukáš Fišárek
Kamera
Richard Řeřicha
Postprodukce
Tomáš Markl
Animace
Jindřich Novák
Jan Netušil
Marek Cimbálník
Střih
Michal Spirko
Hudba
Jan Čechtický
Fotografie
Dan Vojtěch
Produkce
Markéta Sasínová
Kateřina Grecová
Vlaďka Cimbálníková

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