Film+

Jedno velké + televizní identity

Vytvořili jsme vizuální identitu českému filmovému kanálu Film+. Přišli jsme s jednoduchým, ale zároveň působivým řešením, které spočívá ve vložení znaku + mezi písmena F a I v textové části loga FILM. Hravý interaktivní logo design umožňuje zvýraznit symbol + pro jeho maximální účinek nebo jej doslova vyloupnout z loga a tím zvýraznit čitelnost textu.

Mimo jiné má také funkci odpočítávadla na časové ose, kde označuje, kolik času z traileru již uběhlo, a kolik ještě zbývá.

Grafická interakce mezi slovem film a znakem + působí jako pocta filmovému řemeslu. K ilustraci tematického a žánrového spektra filmového kanálu znak obíhá okolo slova film a odkazuje tak ke klasickým filmovým technikám.

Projekt získal prestižní ocenění PromaxBDA Global Excellence Gold a PromaxBDA Europe Silver za nejlepší identitu televizní stanice.

Kredity

Vytvořeno
2014/04
Klient
RTL Group
Artdirekce
Lukáš Fišárek
Marek Cimbálník
2D animace
Lukáš Fišárek
Jan Netušil
Jan Drozda
Režie
Lukáš Fišárek
Marek Cimbálník
Kamera
David Marvan
Střih
Lukáš Fišárek
Postprodukce
Jan Drozda
Jan Netušil
Lukáš Fišárek
Grip
Petr Koutný
Speciální efekty
Vít Petrásek
Programování
Petr Bradáček
Jiří Šembera
Hudba
Jan Čechtický
Lukáš Tvrdoň
Produkce
Vlaďka Cimbálníková
Věra Müheldorfová

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