ELH

Hokejové logo: prostor pro akci!

Prestižní česká Extaliga Ledního Hokeje (ELH) nás požádala o vytvoření znělky pro online a on-air vysílání. Rozhodli jsme se rozdělit jejich logo do tří obdélníků, které se záměrně seskupují a pohybují po obrazovce. Proměnlivé prvky zachycují kontrastní úhly, detailní snímky a různé akční sekvence z kluziště.

Použili jsme stejný grafický princip rozdělení obsahu obrazovky k předvedení dalších obrazových komponent zápasu, jako jsou statistiky a herní grafika. Nechtěli jsme spoléhat pouze na 3D animaci, tak jsme použili ty nejlepší živé akční záběry. Výsledkem bylo, že vizuální identita ELH zachytila ​​dramatický aspekt a rychlé tempo hokeje jakožto oblíbeného sportu.

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Kredity

Vytvořeno
2019
Klient
BPA
Artdirekce
Lukáš Fišárek
Brand supervizor
Alan Záruba
Kamera
Jan Strnad
Postprodukce
Lukáš Fišárek
Vít Zemčík
Jan Kokolia
Hudba
Jan Čechtický
Produkce
Markéta Sasínová

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