ČT Art

Vizuální systém ČT Art: čisté plátno pro umělecké formy

Art začal jako večerní kanál České televize. Přijali jsme výzvu vytvořit vhodný vizuální styl televizní stanice, který by byl konzistentní s identitou zastřešujícího televizního brandu. Rozhodli jsme se pro experimentální animaci, kterou jsme použili k přenesení logo fontu na plátno, na němž dochází k širokému spektru kreativního vyjádření.

Grafický motiv endboardu upoutávky se generuje podle programu konkrétního dne a tím zůstává stále jedinečný. Motivy se liší podle druhu umění, kterému se pořad věnuje.

Upoutávky a znělky prozkoumávají médium televize spolu s jeho historií.

Experimentální televizní identy respektují autorství v každé dané disciplíně a zdůrazňují nástroje, které umělci používají při kreslení na zvuk a rytmus tak, aby odpovídaly jejich charakteristickému pohybu.

Kredity

Vytvořeno
2013
Klient
Czech Television
Artdirekce
Lukáš Fišárek
Marek Cimbálník
Tvůrci identů
Lukáš Fišárek
Marek Cimbálník
Jan Netušil
Lukáš Veverka
Jakub Sporek
Jindřich Ráftl
Jan Tůma
Jan Drozda
Petr Pufler
Programování
Jiří Šembera
Petr Bradáček
Hudba
Jan P. Muchow
Produkce
Vlaďka Cimbálníková
Věra Müheldorfová

COOL

TV identita

Nova Sport

Rebrand stanice

Mouvo 2020

Vizuální identita

Mouvo 2019

Identita konference

Erste Premier Card

3D animace

Signal 2019

Vizuální identita

Signal 2018

Vizuální identita festivalu


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