An insider talk show where briefs score instead of goals — and budgets keep moving instead of points. Brandy Briefy Budgety is a podcast about marketing, communication, and media.
Its name playfully references the Czech TV classic “Branky, body, sekundy.” We created a visual identity system for an online medium — a podcast that demands the same consistency and presence as a regular TV show.
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In our opening sequence, briefs fall instead of goals, and budgets flow instead of points. The logo and animations revolve around the BBB ↔ YYY motif, shifting like typeset letters and giving the brand its rhythm. The visual style combines cut-out headlines with contrasting yellow and inky blue shadows of blurred motion. A clear identity, opening sequence, and on-screen package that this online show instantly makes its own.
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