BrandyBriefyBudgety

Visual Identity System for a Podcast

An insider talk show where briefs score instead of goals — and budgets keep moving instead of points. Brandy Briefy Budgety is a podcast about marketing, communication, and media.

Its name playfully references the Czech TV classic “Branky, body, sekundy.” We created a visual identity system for an online medium — a podcast that demands the same consistency and presence as a regular TV show.

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In our opening sequence, briefs fall instead of goals, and budgets flow instead of points. The logo and animations revolve around the BBB ↔ YYY motif, shifting like typeset letters and giving the brand its rhythm. The visual style combines cut-out headlines with contrasting yellow and inky blue shadows of blurred motion. A clear identity, opening sequence, and on-screen package that this online show instantly makes its own.

Credits

Created
2025
Client
Mediář
Concept, Art direction
Marek Cimbálník
Graphic design
Marek Cimbálník
Luisa Pánková
Animation
Marek Cimbálník
Luisa Pánková
Production
Vlaďka Cimbálníková