COOL

Jak na vizuální identitu – COOLtovní manuál

Pro televizní kanál Prima COOL jsme vytvořili populární grafiku a animace. Diváci přepínali na COOL jen proto, aby viděli design nebývale vtipných upoutávek a identů. Grafika stanice COOL se silně zapsala do povědomí napříč širokou škálou veřejnosti.

Náš proces vytváření identity televizní stanice započal prozaickým nápadem, a to složením loga z textu a interpunkčních znamének. Dvě písmena O v názvu stanice jsme nahradili čtyřmi závorkami, které sloužily jako útočiště pro symboly, obrázky a slovní hrátky. Vznikl hravý a interaktivní logo design, v němž logo samotné je pevně ukotveno na obrazovce a zároveň obsahuje vše, co COOL reprezentuje.

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Závorky se staly třešničkou na dortu se špetkou ironie, která ke kanálu, jeho brandu a programovému složení, neodmyslitelně patří. Logo COOL přesáhlo svůj slovní význam a stalo se grafickým prvkem, který byl všudypřítomný v animacích kanálu a jeho celkové vizuální identitě.

Za nejlepší identitu televizního kanálu jsme obdrželi prestižní ocenění Silver PromaxBDA.

Kredity

Vytvořeno
2009/11
Klient
FTV Prima Holding
Artdirekce
Lukáš Fišárek
Marek Cimbálník
2D animace
Lukáš Fišárek
Vladimír Řehák
Petr Skála
Produkce
Vlaďka Cimbálníková
Programování
Petr Bradáček

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