Love – a noun and a verb – is one of the most frequently used words. To love means more than just being fond of something. Love is a new television for women. As a symbol, love remains semantically general – a word without a personal level. It only begins to express preference and feeling when combined with the personal "I". I love … The logo is more than just a static symbol, it also works in collocations that express preference or sentiment. The robust Gotham font allows to plac an additional content such as patterns or image within the letter. The color scheme combines selected colors and textures on the principle of randomly generated connections.