Film plus is a film cable channel with bonus material. With regular rhythm, the ‘film’ logotype contains the symbol ‘plus’ in the empty space between the letters ‘f’ and ‘i’. As such, the symbol can be highlighted or, on the other hand, left out, so that the logotype retains its legibility. The actual plus symbol can be used as an active accent element. The plus symbol opens – for each genre in a unique manner – a round mask around the word ‘film’, evoking in this way the idea of space for the film.