The work of redesigning CT focused mainly on setting rules, clarifying and introducing work systems and unifying the corporate elements of the brand. The Avenir font whose creator is the famous Swiss - Adrian Frutiger, was chosen by the author of the winning new logo Štěpán Malovec as the corporate font. Avenir inspired by older grotesques nicely matches the public service broadcaster with its timelessness. Branding of a public television channel ČT2. Its programme offer includes art house, independent films and documentaries as well as minority TV shows.