5 is an entertainment television channel with its own unique programme formats for talk shows and reality shows, as well as for lifestyle and tabloid reporting. Detachment and humour are the two most important characteristics. 5’s logo is made up of four components that can also be used alone as separate elements. The most significant is the exclamation mark, symbolising the impact value of tabloid headlines and other emotive statements. The others are a full stop, colon, quotes, and others.