!5

Hi 5 kreativnímu televiznímu logu

Byli jsme požádáni o vytvoření kompletní vizuální identity včetně celého grafického designu pro různé výstupy českého televizního kanálu !5. Nový televizní kanál s originálním programem – talk show, reality show a zprávy o životním stylu. S ohledem na povahu obsahu bylo naším úkolem přenést zábavnou a hravou filosofii do značky a identity vysílání. Rozhodli jsme se proměnit číslo 5 v modulární logo skládající se ze čtyř komponent,

které ožívají jako samostatné typografické prvky. Nejvýznamnější je vykřičník, symbolizující dopad bulvárních titulků a dalších emotivních výroků. Sebevědomá a všestranná animace jednotlivých komponent loga umožňuje plynulé přechody mezi programovými oznámeními a upoutávkami. Tento televizní kanál získal prestižní ocenění PromaxBDA Global Excellence Bronze.

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Kredity

Vytvořeno
2012/09
Klient
TV Metropol
Artdirekce
Oficina
Kamera
David Marvan
Postprodukce
David Vrubel
Vladimír Řehák
Hudba
Jan Čechtický
Produkce
Vlaďka Cimbálníková

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