ZOOM

Zazoomujte na kreativní logo design

Námi vytvořená vizuální identita populárního dokumentárního TV kanálu je inspirovaná jeho názvem: ZOOM. Zoom je způsob, jak se na předmět dívat blíže a hlouběji nebo naopak. Pohyb odzoomování a zazoomování již neodmyslitelně patří k našemu digitálnímu věku. Princip tohoto gesta jsme využili k animaci písmen loga ZOOM.

Dvě O jsou pohyblivé bloky funkce sevření a vytažení. Opticky otevírají prostor v logu pro dynamický obsah – typografický nebo grafický. Tato stylistická animace je základním principem vizuální identity televizního kanálu. Jednoduchý, ale elegantní přístup, který poskytuje prostor pro pohyb zoomu k odhalení obrovské rozmanitosti obsahu.

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Kredity

Vytvořeno
2013/02
Klient
FTV Prima Holding
Artdirekce
Lukáš Fišárek
Marek Cimbálník
2D animace
Petr Bradáček
Lukáš Fišárek
Tvůrci identů
Lukáš Fišárek
Marek Cimbálník
Lukáš Veverka
David Vrubel
Jakub Sporek
Postprodukce
Jan Netušil
Jan Drozda
Lukáš Fišárek
Hudba
Jan Čechtický
Produkce
Vlaďka Cimbálníková

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